Reality creation and practice Essay Example | Topics and Well Written Essays - 4250 words

Reality creation and practice - Essay Example The social construction framework is useful to human service workers in the fields of family therapy and psychotherapy in that it allows practitioners to investigate and empower client’s creation of meaningful understandings of themselves and the wider world. The framework focuses on the key influences of sociocultural forces and the environmental context of human understanding, learning and accumulation of knowledge. Within family therapy this theory provides the therapist with a powerful ability to draw family members away from blaming each other for their behaviors, and placing these behaviors within a larger sociocultural context. For example, the Western values of independence, competition and profit contributing to the family to place pressure on their son to find gainful employment and to do better in life than what they have. In turn, the son has felt misunderstood, isolated and unable to achieve due to constant â€Å"failures† and has chosen to drop out of soci ety. Now living in a shelter, the son is attempting to find work, but constantly faces rejection, which is further inhibiting his self-esteem. His parents feel they are unable to help him, feel guilty for his poor upbringing and don’t have anyone to talk to. The framework is useful for the family therapist in this instance in that the family can be encouraged to exhibit agency within the therapeutic process, such as role playing each other as well as perceived ideals, and with their increased agency and autonomy be less dependant on the therapist to provide meaning for their experiences. The psychotherapist as well benefits from the use of the social construction framework in that theories such as Bandura’s self-efficacy model complement the concept of reality being constructed through human activity. Using social modeling of Bandura allows the personal counselor to empower their client by

To prepare a marketing communications plan to launch a new brand Essay

To prepare a marketing communications plan to launch a new brand (Yumee) into the UK market - Essay Example The report provides a comprehensive marketing communication plan for the new product â€Å"Yummee† a fresh fruit juice to be launched in to the UK market. A market analysis along with target market segments is discussed prior to setting marketing objectives. The marketing communication plan is linked to these overall marketing objectives to ensure a fully integrated marketing communication strategy. The Exotic Juice Company Ltd (TEJCL) is in the second position in the UK’s fresh fruit juice and fruit based drinks such as smoothies market behind the market leader, Innocence. The company has earned a reputation for product quality over the past hundred years of its existence and have a brand image, which is of â€Å"value for money† contrary to the high-end premium priced Innocence products. With their product portfolio currently carting orange, grapefruit and pineapple based products, the company wishes to expand their range with introduction of products, which targets the growing segment of health conscious consumers. After intensive investments in product development and market research, the company is ready to launch â€Å"Yummee† a product made of Yumberry, a â€Å"super fruit† from Australia, which is a rare and precious berry that provides a deep red colored juice and is purported to carry healthy benefits. For a company to be successful in business, it needs to respond to the changes in the market place by developing and implementing business strategies, that takes in to account the dynamic micro and macro business environment (Abell 1980, Thomson & Strickland 2003). The report provides a market analysis of the Fresh Fruit Juice market in UK and also assess the new product, Yummee’s strengths and weaknesses in relation to environmental conditions. . A SWOT analysis can be used in drawing conclusions on how a company can best align its resource base to take advantage of the business opportunities while safeguarding

Evaluate the staging of major events using case studies Essay

Evaluate the staging of major events using case studies - Essay Example From humble beginnings as a television show in the U.K. which was then spun off to an American audience, Pop Idol began a reality television show sensation that is now one of the most successfully produced reality television programs at a world wide level. American Idol launched on American television in 2002 after Pop Idol, which began in 2001, was a hit in the U. K. The idol franchise has expanded to include Australia, France, Germany, Sweden, Poland, Iceland, Kazakhstan, Russia, the Pan-Arabic regions, South Africa, India, and Singapore (Hill 2007, 9). A competition was designed to capitalize on the many nations in which an Idol program exists. The show, called World Idol, allowed for winning contestants from all over the world to come and compete. The show was made to be more fair by allowing a total of ten points to come from each voting nation so that no one nation could outvote another by virtue of a more dense population (Hay 2003, 84). By using the hopes and dreams of a world wide audience the Idol franchise is able capitalize on a multi-level system of The success of the program was such that the 20 million or more responses they were getting each week to vote for the viewers’ favorite singers are credited by the phone companies with helping to launch the technology of text messaging because as of 2001 this method of communication had not taken off in the United States the way it had in Asia and northern Europe (Murray & Ouellette 2009, 343). The program is used as a vehicle for consumer driven marketing with product placement and advertisements that are designed specifically to exploit the emotional connection that viewers make with their favorite contestants to generate branding based marketing power. Every aspect of the show that can be exploited is used to generate a product that is designed to sell. The core of the Idol concept is to package